Our Story

We’re committed to introducing you to the natural beauty of Edogawa City through the basic principles of a Japanese skincare routine: simplicity and functional ingredients.

Our Products

Our skincare products and artisanal goods are 100% produced and manufactured in Edogawa City, Tokyo, Japan.

Our signature Green Radiance Clay Mask uses komatsuna (Brassica rapa var. perviridis), a leafy green vegetable grown in Edogawa City since the 12th century.

Our Promise To You

[EDO BEAUTY LAB] is committed to upholding the 17 United Nations Sustainable Development Goals through community outreach.

At [EDO BEAUTY LAB], we avoid extra materials and use minimal packaging when shipping your order.

We package our Green Radiance Clay Mask in a recyclable, resealable, and waterproof kraft bag. It’s made in Japan and meets standards set by the Ministry of Health, Labor, and Welfare.

Behind The Brand

[EDO BEAUTY LAB] is a community effort.

Our komatsuna comes from a family farm in operation for 6 generations. It is then refined by a processing facility in the Komatsugawa area.

After refining, the komatsuna is taken to a licensed cosmetics manufacturer in Shinozaki, where it becomes our signature Green Radiance Clay Mask.

 

Our Founder

I’m Teni Wada, founder of [EDO BEAUTY LAB]. I’m a Southern girl who found her home in Tokyo nearly 20 years ago.

[EDO BEAUTY LAB] is my passion project. It combines my love for self-care Sunday, J-beauty (Japanese beauty products), and Japanese culture.

Uniting these three themes is my personal commitment to ethical standards and community outreach and support.

Edogawa, Japan is the birthplace of komatsuna and [EDO BEAUTY LAB]. I invite you to Discover Edogawa and experience the wonders of Tokyo’s best-kept secret for yourself!

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